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Nick Searle

3D Artist, Designer

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Markand Industrial

I designed this logo to use on a set of industrial vehicles I have been planning. I wanted it to be simple enough to imprint on a steering wheel, but still unique enough to be visually interesting. The design is meant to resemble a drill head penetrating a planet, as the company specializes in the production of mining equipment. Between the bottom circle shape and the large drill head, a letter M, the company’s initial, is formed. You see an entire design breakdown below.

 

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